Tyler+Stark+2014

Frozen Reviewed Tyler Stark

Frozen had one of the best marketing campaigns of any movie animated or live-action that I’ve witnessed during my life. Disney as well as many other film producers are widely known to release upwards of three trailers totaling about 9 minutes… the problem with this strategy is that they tend to give away far too much of the actual movies and in the case of many give away key plot points for example in the How To Train Your Dragon 2 trailer they give away a very major scene. Disney did a fantastic job promoting this film releasing only one major trailer that gives away 0 things about the plot, in fact it doesn’t even use a scene from the movie instead it was basically an animated short using two characters from the film to build hype for its eventual release. Walking into the theater I was ready for anything. The movie started with an animated Disney short that wasn’t really my thing. However as soon as the actual movie started I was immediately drawn in by everything. Something about the setting immediately drew me in as it seemed to set itself apart from other animated movies of our times because it was a completely fictional place but managed to be complex both visually and socially. Then as the story developed I began to appreciate the marketing campaign because I was completely blown away by the movie’s original plot and light-hearted humor. Not everything was fantastic though my biggest complaint would have to be the songs throughout the movie I feel like they were put in to appease the younger crowd because for the most part every song seemed to draw me out of the otherwise thoughtful storytelling. Frozen certainly surpasses Monster’s University for the best animated film of 2013. In my opinion the best animated movie of the 21st century is Pixar’s Up and while Frozen could have achieved that level if they had left out the singing and developed the characters a bit more. Saying that in my mind it is one of the top five animated films of the decade and places itself on the level of How To Train Your Dragon, Toy Story 3, and Wreck it Ralph