Aishwarya+Sadh+RP+Post+2

1. How to influence one’s perception? 2. Factors that Influence Our Perception 3. Elizabeth M. Young 4. [|__http://www.sciences360.com/index.php/factors-that-influence-perception-8558/__] 5. Website: [|__www.sciences360.com__] Accessed: May 25, 2014 6. S: Elizabeth M. Young, O: to describe the factors that influence our perception, P: to provide information about the elements that are part of shaping one’s perception, S: the elements that shape perception, Tone: informational 7. The author began by stating there are biases and filters in place even before the specific stimuli has our attention. Once we pay attention to the stimuli, the other factors, past experiences, expectations, knowledge, culture and empathy come into play. 8. The way we perceive an event or object or person to be, depends on various elements to varying degrees. 9. The author supported the different factors with examples. These examples brought forth many different ways to see how that factor can influence perception. 10. “ There are repetitive events and statements that get past our biases and filters to eventually grab our attention in subtle ways.”

“ If we are satisfied and happy with a person, we are going to take in their messages differently than if we are dissatisfied or unhappy with a person.”

“With the race and gender example, if there have been successful working, school or other relationships in institutions that have a culture of working together, then there are greater odds that an individual's qualities, behavior and messages are more inclined to be initially evaluated on their merits, rather than on preconceptions.”

“Our knowledge, education and skills for taking in information and sensual experiences will affect our perceptions.” “Perceptions are also affected by our advanced abilities of empathy, our need to rationalize or show concern and our other emotional and even physiological responses to events and messages.”

“One interesting new phenomenon, given that many humans are conditioned by lifelong exposure to advertising, labeling and branding, is the new marketing schemes that focus on mass creations of perceptions.”

“These schemes, using social networking and other internet functions go to the point of planting or creating perceptions that are false or that are skewed to make products and corporations look better than they are.’