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1. How has the role of social medial affected the use of marketing?

2. The Top 7 Social Media Marketing Trends That Will Dominate 2014

3. Jason Demers/ Forbes

4. http://www.forbes.com/sites/jaysondemers/2013/09/24/the-top-7-social-media-marketing-trends-that-will-dominate-2014/

5.Website accessed on 6/22/14

6.Speaker: Jason Demers Occasion: The multitude of new forms of social media as well as the new trends in marketing. Audience: The average consumer, users of social media, marketers, and businesses. Purpose: To educate the public on the various new trends of marketing that will emerge and become prominent Subject: New uses of marketing on social media. Tone: Informative, opinionated, and semi-formal.

7. The source discusses the various marketing trends that will emerge this year and also offers an explanation why they will occur. The author provides his own insight into the topic and gives reasons why he feels these trends will occur. It also predicts what will increase and decline within the year.

8. In 2014 the use of advertising on social media will ultimately become a necessity for businesses.

9. I would say I am persuaded by the authors discussion of the topic but am still trying to stay skeptical in order to further enhance my knowledge. Although the source is opinion based and the author is predicting what changes will occur this year he provides logical facts that greatly strengthen the validity of the argument. He discusses trends that have occurred within the past year and illustrates how they will either continue or decline in the upcoming year. By presenting facts from the past year it is difficult to argue with the authors logic and makes his case very logical. I buy into what the author is saying and agree with him.

10.

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"Businesses are already coming to terms with the need to integrate their social media efforts with their content strategy, and are seeing the impact of social media in terms of lead generation, referral traffic, and revenue."====== "While most business owners are aware of the necessity of having a social media strategy, I believe 2014 will be the year where a majority will finally understand the necessity to commit the necessary time and resources to their social media efforts." "Visual content will increasingly become a critical piece of any solid content strategy." "With the emergence of micro video apps like Twitter’s vine and now Instagram’s video sharing feature, we’re seeing even more movement toward real-time video sharing." "As businesses see these very real and measurable benefits, I believe we’ll see a move away from assigning social media tasks to existing employees, and see even more companies hiring social media strategists or full-time social media managers."