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Marketing Through Social Media: A General Overview

The Top Social Media Marketing Trends That Will Dominate 2014 By Jason Demers Published by Forbes.com

In contemporary times it is quite apparent that the constant evolution of technology has led to a society completely indulged in social media. A multitude of businesses have picked up on this trend and have used it to their advantage. Social media has developed into a platform utilized for marketing purposes. Jason Demers, a frequent writer on the topic business, argues that 2014 will be the year that marketing through social media will become necessary for business to successfully function. Demers makes a case that several trends will emerge or decline within the year. Demers suggests that businesses will begin to hire “ social media strategists” whose jobs will solely be focused on social media marketing. This appears to be a benefit as it will open the field to a new area of work. An interesting trend that he predicts will emerge is that short video clips will become more and more useful for marketing; although these “micro videos” are very short he feels “ these bite-sized pieces of content will change the playing field when it comes to video-based social media.” In the conclusion of the article Demers discusses how both Facebook and Twitter show no signs of decline and will continue to flourish and will continue to focus their efforts on the mobile platform which is beneficial to marketers. Although some problems may arise with the new social media emerging, Google +, which may create heavy competition. It appears that within the year Twitter will continue to reign as the number one advertising aid serving as the marketing “golden child.” This year is a very crucial one in the social media and marketing world. It is projected that businesses will make the push to marketing focused on social media. It will be interesting to see what occurs.

Works Cited:

DeMers, Jayson. "The Top 7 Social Media Marketing Trends That Will Dominate 2014." Forbes. Forbes Magazine, 24 Sept. 2013. Web. 04 June 2014.