Robbie+Sandhu+RP+Post+5

So commercial influence. Commercials have tons of ways of influencing people, and by influencing them they are persuading them to buy their product. Children in our day and age are easily persuaded by commercials for toys and cereals. Because of this they annoy their parents to buy the products they want. Instead some people like the people Katherine Schulten quotes in her NY times article say that we should educate children on these persuasive techniques commercials use so when they go to the store they know what they want and they won’t annoy parents.The main point here is that the attitudes of children change because of the influence commercials have on them I am persuaded by this piece because I have many personal connections with this, like for example when I was a kid I saw a commercial for fruit loops and when I saw my mom I kept asking her to buy me fruit loops. Television commercials have become a phenomenon that can alter lifestyles by setting the norms for social expectations. Values are often subconsciously based on what is seen on television because marketing is everywhere. Subconsciously, you believe that your life will improve in some way, however minute, by purchasing that product. On the other hand, according to Katherine Schulten Commercials are apart of our lives and we cant get rid of them. They are on T.V, on the internet, on gaming consoles and much more. Commercials introduce us to all these different products we have never heard before. According to Ewald Berkers Many people may deny the fact that they are being persuaded by a commercial but its more common than you think, because most of the time once you see an image of something you like, it will go straight to the back of your mind. This is because they are making brands more recognizable to the public. Also advertisers hide the manipulative parts of advertising, because many people will not accept it if they notice being manipulated. It needs to appear innocent in order to have an influence. According to Garth Sundem most commercials make the environment wherever they are selling the product very nice and almost dream like so the consumer would be influenced by the unreal conditions and would want to buy the product to achieve that way of life like the example he used of the stove. Another example when i was a kid i saw the commercials for nerf guns and how they used to show battles between multiple people, and i wanted to do that. So what did i do? I was influenced by the unreal almost fake conditions on the commercial and i bought the product on false hope thinking i would get multiple people to play with me like in the commercial, but in truth it was only my brother and my cousin who i played with and no one else. It was then that i realized commercials set up unrealistic environments so people watching would want that same type of environment and the only way of achieving that is by buying the commercials product. This is just influence at its finest.