Matt+Lieberman+RP+Post+3

1. How has social media altered the role of marketing? 2. 5 Ways Social Media Has Changed Marketing Campaigns. 3.Heather Whaling 4. http://mashable.com/2011/05/12/social-media-change-marketing/ 5. May 27 website 6.Speaker: Heather Whaling Occasion: The emerging role of social media. Audience: Marketers or those interested in the changes in marketing. Purpose: To educate the public on the various ways social media can be used to benefit marketing. Subject: Social media and marketing Tone: Informative, factual 7. This source lists and explains in depth five ways how social media has enhanced the use of marketing. It discusses several things that social media offers to marketers and advertisers and explains how these specific things are beneficial. It addresses the topic of how marketing is evolving due to social media. 8. Active engagement in social media is benefiting the use of marketing. 9. I am fairly persuaded by the authors treatment of this topic. This is because the author makes an argument based on facts and the evolving role of social media. Some of the tricks marketers use I see myself on social media. 10. "Ask five people to define engagement, and you’ll likely receive five different answers. Liz Hawks, SVP and global co-chair of FH Moms Practice , explained it like this: 'Engagement is speaking with her (in this case, Mom) where she is, when she is looking for info and in the way she is looking for it.'" "Social media, and specifically the ability to engage with stakeholders, has changed PR and marketing." "Behavioral includes everything from shares to sales, while diagnostic metrics are more tool-specific, such as impressions of a [|Facebook Page] or likes-per-post." "This ability to bypass gatekeepers and facilitate direct interactions with consumers and communities is one of the most important aspects of social media. As a result, communicators can be more efficient, responsive, helpful and resourceful."

1. How has social media altered the use of marketing? 2. Social Media APIs and Data Collection Strategies 3. Jason Bowden 4. http://www.digital-warriors.com/social-media-api-data-collection-strategies/ 5. May 27 Website 6.Speaker: Jason Bowden Occasion: The collection of data through social media. Audience: People interested in collecting data through social media. Purpose: To educate the audience on how to use data collection strategies for their own businesses. Subject: API and data collection Tone: Informative 7. This source is targeted at those who have their own businesses and are interested in using social media to advertise by collecting data from those websites.It talks about API's which are application programming interface which are used to collect data about the consumer through social media sites. It discusses hoe easily information about the user is shared to third party companies. 8. APIs are very useful at retrieving consumer information from social media sites. 9. I am persuaded by this piece because it is directed at those who are looking to use these tactics for their own businesses. On social media it is apparent that there are trending topics and it is able to track what is popular. API's are also used for retrieving information about individual consumer likes and dislikes. Since I have noticed the use of this on social media I am persuaded by it. 10 "An API refers to the application programming interface which is viewed by search engine optimization professionals as valuable in any SEO and marketing campaigns." "With many benefits that can be extracted from social media APIs, it has become a good social media marketing practice to ensure that your business is API friendly. The influence of the social media has become a game changer in the online marketing industry. Your brand promotion should include social media APIs strategy in order to reap maximum benefits from the social media influence to the consumers." "The social media has wealth of information available to an online marketer to use in enhancing their business marketing strategies. Big data collection is embedded within the social media and you can extract it using social media apps. APIs build a convenient programming environment between the application and a social media website to pull out and extract features that will be helpful to your social media marketing efforts." "There are about 143,199 tweets generated each day on Twitter and using its API powered applications, tracking down the most popular tweets is easy. You can use apps that pull out the tweets with the highest number of re-tweets and get the information about what your target consumers like and prefer from a business like yours."